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Audiobooks for indie authors

By R. S. Breed · Updated

Audio is the format most indie authors leave until last, and for good reason: it costs more to make than an ebook, and the rules keep changing. In the past eighteen months the main wide distributor, Findaway Voices, was shut down and split in two, Audible rewrote its royalty model, and AI narration, already in beta on Amazon, reached Spotify. This guide sets out where things stand now, what the choices cost you, and a sensible order for making them.

All prices are in US dollars and correct at the time of writing. Check each platform before you commit.

The market in two numbers

The Audio Publishers Association (the US industry body) reported audiobook sales of $2.43 billion for 2025, up 9% on the year before. Audio is still growing.

The same report put AI-narrated titles at 0.03% of revenue. That figure doesn't tell you why (it could be few AI titles, low sales per title, or both), but it does tell you that almost all the money listeners spend still goes to human-narrated books.

Where indie audiobooks go now

ACX (Audible, Amazon and Apple Books)

ACX is Audible's platform for authors and rights holders.

Who can use it: ACX says it is open to individuals and companies resident in the United States, the United Kingdom, Canada and Ireland, with a mailing address, a local tax number and bank details in one of those countries. If you live in Australia, you can't set up an ACX account yourself. Your audiobook can still reach Audible through a distributor such as INaudio (see below), but you won't get ACX's rates or its narrator marketplace.

ACX has moved to a new royalty model:

Legacy model New model
Exclusive distribution 40% 50%
Non-exclusive distribution 25% 30%

Some creators got early access from April 2025, and enrolment opened to all ACX creators on 26 May 2026. ACX says the legacy model will be discontinued by the end of 2026. By then each title has to be enrolled in the new model or withdrawn from distribution. ACX says enrolment takes effect on the 1st of the following month. It doesn't give a cut-off date, but if you already have audiobooks on ACX, enrolling by the end of November is the safe reading.

The new model also changes how royalties are worked out. Instead of a straight share of each sale, ACX uses a "Member Value": a listener's monthly membership price (less taxes and fees), plus the value of any extra credits they use. That pool is split across the titles the listener engaged with, in proportion to each title's full retail (a la carte) price, and your royalty rate is applied to your slice. ACX says you now earn whether listeners use a credit or listen through the all-you-can-listen catalogue. Neither the new model nor the all-you-can-listen catalogue requires exclusive distribution.

What this means in practice: your earnings depend partly on how members use Audible, not only on how many copies you sell. It is harder to predict a per-sale figure than it used to be.

Spotify for Authors

Spotify owned Findaway Voices, which shut down on 1 August 2025. From that date, Spotify for Authors became the way to upload an audiobook directly to Spotify, and authors who had been distributing to Spotify through Findaway could see those titles in Spotify for Authors. It only puts your book on Spotify. For other stores you need a distributor such as INaudio.

Australian authors: Spotify says Spotify for Authors is available in all markets where Spotify operates, and Australia is one of the countries where Spotify sells audiobooks to listeners. You must complete a payment profile before you can publish. Authors outside the US are paid through a service called Tipalti, and the payment options depend on your country, so set up the payment profile first.

In May 2026 Spotify announced AI narration tools inside Spotify for Authors, built with ElevenLabs. They launched in June 2026 as an invite-only beta, in English and in selected markets only (Spotify didn't say which).

Spotify also runs a separate program, Audiobook Selects, where it picks short stories from indie authors and produces and publishes them itself, paying an advance and royalties. That is a publishing deal, not self-publishing.

INaudio

Findaway Voices had been the main way indie authors distributed audio wide (to many retailers and libraries from one dashboard). When it shut down, Spotify sold the rights to distribute to every store other than Spotify to a new company, INaudio, run by members of the original Findaway team. The service is now called Voices by INaudio, and existing Findaway titles moved across on the same terms. If you want your audiobook in libraries and smaller stores as well as the big platforms, this is the option to look at.

INaudio says its services are available to authors in all countries, so it works for Australians. Reedsy's review reports that INaudio keeps 20% of net royalties (you get 80%), and that it can only send your audiobook to Audible if the book is already on Amazon as an ebook. Check both on INaudio's own site before you sign up.

KDP Virtual Voice

Amazon's own AI narration tool for KDP ebooks has been in beta since November 2023. KDP describes it as an invite-only beta, available only for books distributed in the US marketplace. It is free to use. Titles pay a 40% royalty and are priced between $3.99 and $14.99. If your ebook is in KDP Select, the audiobook must be exclusive to Audible for the same period. If you haven't been invited, you can't use it. KDP has an interest list you can join, but joining doesn't guarantee an invitation.

Google Play Books auto-narration

Google Play Books offers AI (auto-narrated) audiobooks to publishers based in a list of countries that includes Australia and New Zealand. The ebook must be on sale on Google Play from your account, as an EPUB, in a supported language, and you must hold the audio rights. Google says there is no charge "for a limited time", and you can sell the audiobook on other stores that accept it, as long as it is also on sale on Google Play.

Exclusive or wide

This choice mainly applies if you can use ACX. ACX's higher rate (50%) goes to titles that are exclusive to Audible, Amazon and Apple Books. Going non-exclusive drops you to 30% on ACX but lets you sell through Spotify, INaudio and anyone else.

There is no universal right answer:

  • Exclusive suits you if most of your readers already buy on Amazon and you want the simplest setup.
  • Wide suits you if you sell well outside Amazon, want library income, or don't want one company controlling all your audio earnings.

Whichever you choose, read the term and how to leave. ACX's help pages give Audible the right to distribute your audiobook for seven years. ACX lets you make a one-time switch between exclusive and non-exclusive once the audiobook has been on sale for at least 90 days, but not for royalty share deals, which can't be changed.

Human or AI narration

This is the biggest decision, and it isn't only about money.

Human narration AI narration
Cost Significant, paid up front or through a royalty share Free on KDP Virtual Voice, and free for now on Google Play
Time Weeks, including auditions and corrections Fast
Performance Can carry character voices, humour, tension and accents Improving, but uneven with dialogue and emotion
Access Open to anyone who can hire a narrator Virtual Voice and Spotify's ElevenLabs tool are invite-only; Google Play's is open to publishers in Australia and other listed countries
Listener response The norm listeners expect Some listeners avoid it; revenue share is currently tiny
Rules Standard on every platform Rules differ by platform and change often

A few honest points:

  • Genre matters. Dialogue-heavy fiction with many characters (romance, fantasy, mystery) asks the most of a narrator. That is where AI shows its limits first.
  • Your rights in the recording matter. With a human narrator, the contract says who owns the finished files. With an AI tool, the platform's terms decide where the audio can be sold. Virtual Voice audiobooks, for example, are published through KDP and sold on Amazon and Audible, while Google says you can sell its auto-narrated audiobooks on other stores that accept them.
  • Check the rules before you produce anything. Each platform sets its own policy on AI narration and disclosure. Read the current terms on the platform itself, not a forum post from last year.

Paying a narrator: royalty share or pay per hour

If you go with a human narrator, there are two broad ways to pay.

Pay per finished hour

You pay the narrator (or a production studio) a rate for each finished hour of audio. "Finished hour" means an hour of the final, edited book, not an hour of studio time. A full-length novel runs to many finished hours, so the total adds up quickly.

  • Upside: once the narrator is paid, the royalties are all yours. If your contract gives you the recording, you can distribute it wherever you like, subject to any exclusive deal you sign with a platform.
  • Downside: a large cost before you've earned anything. If the audiobook doesn't sell, you carry the loss.

Royalty share

Instead of a fee, the narrator takes a share of the royalties for a set period.

  • Upside: little or no up-front cost.
  • Downside: you give away part of your income for years. Experienced narrators are choosy about royalty-share books, because they're betting their time on your sales.

On ACX, a royalty share deal requires exclusive distribution. Your royalty is split equally with the narrator (25% each under the new model, 20% each under the legacy one), and the narrator is paid for seven years.

Hybrid deals

Some narrators take a smaller up-front fee (often called a stipend) plus a royalty share. ACX's version is called Royalty Share Plus: a reduced per-finished-hour fee plus the same equal royalty split. This can get you a better narrator than a pure royalty share while keeping costs down.

Whatever you agree, get it in writing: the rate, the term, who owns the files, how many rounds of corrections are included, and what happens if either of you wants out.

A sensible order for a first audiobook

  1. Wait until the ebook is selling. Audio amplifies a book that already has readers. It rarely rescues one that doesn't.
  2. Check which platforms you can use. If you live outside the US, UK, Canada and Ireland, ACX is out, so plan around INaudio, Spotify for Authors or Google Play.
  3. Decide exclusive or wide. It shapes which platforms and payment deals are open to you.
  4. Listen to samples in your genre. Note what the bestsellers sound like: pace, accents, one narrator or two.
  5. Audition at least three narrators with the same passage, ideally one with dialogue.
  6. Agree the contract (rate, term, ownership, corrections) before recording starts.
  7. Proof-listen the whole book. Mistakes are much cheaper to fix before release.
  8. If you're already on ACX, enrol your titles in the new royalty model by the end of November 2026, so the change takes effect before the legacy model ends.

Audio can become a solid second income stream, but it pays back slowly. Go in with money you can afford to wait on.

Sources

Platforms change their rules often. If something here is out of date, tell us in the forum and we'll fix it.