Bold, italics and paragraphs in your Amazon book description
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R. S. Breed Founder
KDP's description box accepts a small set of HTML tags: paragraphs, bold, italics, lists and headings. That's how some descriptions have a bold hook line and others are one grey block.
The free formatter writes the HTML for you: https://bervet.com/tools/book-description-formatter
Write your description as plain text, mark bold and italics simply, and it gives you HTML that uses only the tags KDP supports, counted against KDP's 4,000-character limit (the tags count too). Paste the result into KDP's description box.
A few habits that help:
- One bold line at the top, not a whole bold paragraph
- Short paragraphs: most readers see it on a phone
- Leave out reviews, prices and links: KDP's rules don't allow them in the description
Nothing is saved. No account needed.