Book launch plan
Your release date in, a dated plan out: pre-order, cover reveal, advance copies, newsletter, social posts, launch day and review follow-up. Download it into your calendar. It's a suggestion: move anything that doesn't suit your book.
Pick a release day.
The dates that are rules, not suggestions
- KDP takes an ebook pre-order up to 18 months ahead, and needs the final file at least 72 hours before release day.
- Paperbacks and hardcovers can't go on pre-order on KDP; you can schedule their release.
- A book going into Kindle Unlimited can't be given out digitally anywhere else, so its advance copy closes on release day.
From KDP's help pages, as in our guide to publishing on KDP.
Everything else is a starting point
Six weeks of advance copies, a cover reveal a couple of months out and a teaser a week is a common shape, not a formula. A short book or a series in full swing needs less; a debut with no readers yet needs more time on the advance copy. Change the dates in your calendar once they're in.
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Your cover, blurb and store links, a first chapter readers can try, and numbers on where they stop. Host your advance copies free too.