A launch plan from your release date, straight into your calendar
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R. S. Breed Founder
Most launch problems are timing problems: the advance copies go out too late for reviews, the cover reveal happens the week of release, the final file goes up the night before and gets stuck in review.
Put in your release date and this works backwards: https://bervet.com/tools/book-launch-plan
You get a dated plan for the parts you're doing (tick advance copies, newsletter and social posts on or off):
- getting the files finished and a proof ordered
- pre-order and cover reveal
- opening the advance copy and the last day to join it
- a teaser a week in the last month, and a countdown
- store links collected a week out
- the final file in with time to spare
- release day, then review requests at a week and three weeks, and a look back at a month
Then "Add to my calendar" downloads it as a calendar file that Google Calendar, Outlook and Apple Calendar all open, one all-day reminder per step.
A few dates aren't suggestions. KDP takes an ebook pre-order up to 18 months ahead and needs the final file at least 72 hours before release. Print books can't go on pre-order there, but you can schedule their release. And if your book is going into Kindle Unlimited, its advance copy has to close on release day.
Everything else is a starting point. Move it to suit your book. If you've got a book plan, it fills in your dates.